About Más Branding
Connecting brands with
Hispanic audiences
Más Branding is a Houston-based agency helping brands connect with Hispanic audiences through strategy, culture, media, content, and meaningful experiences.
Founded with clear purpose
Más Branding was founded in 2009 by Pilar Martinez-Karner to help brands communicate with authenticity, strengthen visibility, and build meaningful relationships with Hispanic audiences. Today, the agency serves corporations, entrepreneurs, organizations, and leaders through integrated communications, multicultural marketing, podcast production, public relations, brand activations, and community engagement.
Founder and Director of Más Branding
Meet
Pilar Martinez-Karner
Pilar Martinez-Karner is a strategist in public relations, branding, and communications with more than 20 years of experience helping businesses, entrepreneurs, and organizations connect with their audiences and grow with purpose.
As the founder and director of Más Branding, Pilar has led the development of personalized strategies that strengthen visibility, positioning, and community connection for brands across various industries.
Her experience includes work with renowned media and communications organizations, including Fonovisa, Liberman Broadcasting, Univision Radio, and Lopez Negrete Communications. This background gave her a deep understanding of Hispanic media, audience engagement, public relations, and multicultural communication.
Pilar studied Business Administration at Centro de Estudios Universitarios in Monterrey and is also a certified Leadership Coach through the John Maxwell Team. This combination of business strategy, communications expertise, and leadership development shapes the way she helps brands grow.
She is the creator of Business Latina Expo, a signature initiative that promoted the growth and visibility of Latino entrepreneurs, and MotivActiva Network, a Spanish-language podcast platform that amplifies the voices of entrepreneurs, experts, and content creators.
Pilar is recognized for her ability to build strategic connections, promote multicultural inclusion, develop community partnerships, and create platforms that generate visibility and impact.
At Más Branding, Pilar combines her passion for communication with her experience in brand development to help businesses, organizations, and leaders reach their full potential.
Our Mission
Our Approach
Our mission is to help brands build authentic connections with Hispanic audiences through strategic communications, culturally relevant storytelling, professional content, and experiences that create real engagement.
We do not treat multicultural communication as a translation exercise. We consider the full picture: audience, culture, message, market, timing, platform, community, and experience.
Our approach combines:
Public Relations
Media and community relationships
Podcast and content production
Strategic brand positioning
Event strategy and execution
Cultural insight
Sponsorship and partnership opportunities
Digital visibility
Consistent messaging across channels
This integrated approach allows brands to build more than awareness. It helps them earn trust.
Built through media, entrepreneurship, and community connection.
Más Branding's story is connected to the evolution of Hispanic media, entrepreneurship, podcasting, and community engagement in Houston.
Through initiatives such as Business Latina Expo and MotivActiva Network, the agency has created platforms that bring people, brands, and stories together.
This legacy strengthens the way Más Branding supports clients today: with strategy, cultural understanding, trusted relationships, and execution grounded in real community experience.
Meet
Yetro Caraballo Franco
Yetro Caraballo Franco is a bilingual podcast and content producer, video editor, and digital storyteller with more than 16 years of experience in media and content creation. His career spans Venezuela, Peru, and the United States, with experience in radio production, sports media, advertising, digital strategy, livestreaming, and content management.
As Production Manager at MotivActiva Network, Yetro oversees audio and video production planning, equipment and crew coordination, live event logistics, on-site technical execution, podcast development, and digital content production. He is also co-host of MotivActiva’s De Todo un Taco and the creator, producer, and co-host of Hermanos en la Vuelta.
His work is defined by versatility, technical expertise, resilience, and a commitment to creating content that connects people across cultures and platforms.
Production Manager | Bilingual Content Producer
Experience that connects
brands, media, and community.
Our leadership understands both sides of communication: the strategy behind a brand and the people that brand wants to reach. We help organizations enter conversations with respect, build relationships with intention, and create visibility that feels relevant to the audience.
Let’s Build Your Brand’s Next Chapter.
Whether you need multicultural marketing, podcast production, public relations, or a community-facing brand experience, Más Branding can help you create a strategy that connects.